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Musings on Innovation, Sustainability and Systems Thinking in fashion from our Co-Founder's Desk

Jan 24
Product information is constantly changing and touching so many peoples’ hands (design, product development, production, sourcing, merchandise, buying, suppliers, freight handlers, eComm, customer service..the list could go on!!). But Excel ain’t gonna cut it.
Nov 1
In agility, there’s a real emphasis on co-creation, on a cycle of continuous improvement, production and distribution with regular reflections on how to be better by constant fine-tuning and adjusting. Brands and supply chains being agile will, no doubt, be the most successful — and sustainable — organisations of the future.
Oct 4
Behavioural design is a powerful tool to shape decision-making, processes, experiences and results. In the fashion industry where the status quo has been untouched for too long, designing technology to help people do the right thing for both themselves and others, will go a long way in creating meaningful systems-wide change.
Aug 23
The secret to good collaboration? It’s deeply human. It's not just the right mindset but also space and time to allow creativity and problem-solving to flourish.
Aug 11
Systems are complicated. But for survival, it's crucial we understand them. I’m not saying I get it all, systems thinking is pretty complicated and hard to get your head around.  But, this is where I’m at currently....
Jul 30
4 minutes
How do you navigate the path towards sustainability when you need to juggle vast amounts of information as well as people spread around the globe? We suggest a three-phase approach that balances short-term goals with long term visions and is fair, inclusive, holistic and hyper-conscious of the role brands play in the convoluted fashion system.